No. 16 „City Marketing with Light"
ISBN 978-3-926193-63-6
40 pages
DIN A4
Only as PDF!
Index
No. 16 „City Marketing with Light"
- City Marketing
- Lighting Master Plan Münster
- Lighting special: Energy efficiency and ErP
- Bamberg and Bocholt lighting Master Plans
- Lighting special: Light immissions, CO2 and the environment
- Lighting Master Plan Bremen
- Lighting special: Telemanagement and control
- Lighting planning basics
- Lighting special: Luminaires
- LED – Technology of the future
- Lighting special: Light sources
Extract
City marketing
Towns and communities are permanently in competition with each other in terms of attracting businesses relocations and retaining purchasing power. When comparing one with another, aspects such as attractiveness, quality of life, security and image play a significant role.
One way to make a difference is city marketing, which has established itself as a successful tool both to improve the competitiveness of the communities and to promote urban development. Here, corresponding lighting is an effective component in the mix, which is particularly suited for establishing a location's profile. A lighting concept designed to promote an image shouldn't however be restricted just to the illumination of historical buildings or churches or to the creation of powerful colour effects, as is the case in many towns.
Rather, a holistic approach should be adopted that combines all the light architecture
measures, resulting in a harmonious design of the town centre or urban quarter.
This integrated way of looking at things creates conditions for energy-efficient lighting
solutions, which also allows existing lighting infrastructures to be included.
Lighting master plans provide the mechanism for creating such primary concepts for
public areas. City marketing, with light as a design aspect in the master plan, has the
goal of strengthening existing potential and accentuating specific features such as historic
thoroughfares, bridges, artistic objects or public squares.
